“Produit en Bretagne” – “Producing in Brittany” – is now a partnership of 288 companies in Brittany, if we count the 44 companies that joined the movement in 2011 in the first regional collective trade mark, employing over 100,000 employees.
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Established now for twenty years, this regional collective trade mark “Produit en Bretagne” is a true sign of recognition for consumers, for those who live and work in Brittany or outside Britanny.
The approach of “Produit en Bretagne ” – “Producing in Brittany”- includes all activities, including the Services, and not only products that can carry the logotype. “ Produit en Bretagne” – Producing in Brittany” – is a businesses partnership, clustered around the values of ethics and solidarity.
Members of the Association “Producing in Britanny”- “Produit en Bretagne”- are companies with the willingness to work together for the radiation of their region, the five Breton departments: Finistère, Côtes d’Armor, Morbihan, Ille-et- Vilaine, Loire-Atlantique.
It is precisely on these core values of the Logotype “Producing in Britanny” – “ Produit en Bretagne”- that are being built all the narrative about the brand.
As such, the companies gathered in“ Produit en Bretagne” – ” Producing in Brittany “, South-Brittany and North-Brittany, have become members after a voluntary agreement : Member companies accept that their competitors can also become members of the movement, provided they meet together with the membership requirements .
Thus, each member pays an annual fee, which funds the promotion of the association. Decisions are made by members (one vote per company) at the general year meeting or by the Supervisory Board and Ethics (19 members) or Management (7 members elected from the members of the Supervisory Board and Ethics).
Driven by thematic working groups and committees, many actions are carried out each year to enable member companies to develop their activities, including marketing actions, commercial actions in Britanny and outside Britanny and, finally, Prices are hold each year highlighting what is best in the area of Records, Books, a creation Prize, and a price in food innovation.
“Producing in Britanny”- “Produit en Bretagne”- organizes also various seminars and forums, including “the crisis, an opportunity for the Regions” at Sciences Po Rennes, March 8, 2012, and another meeting on the same subject, March 9, at Lorient .
